# Arcads

> Arcads is an AI platform to create, refine and launch video ads. Marketers generate UGC-style ads with 1,000+ AI actors, product videos and images from the latest generative models, then edit, translate and remix them for paid social. Arcads also runs a remote MCP server at https://mcp.arcads.ai, so Claude, ChatGPT and any MCP client can create ads with an Arcads account. A free trial is available.

## What Arcads does

- AI actors: a library of 1,000+ AI actors, or a custom AI actor generated from a face, who can hold your product, show your app or wear your clothes
- Talking actors: write the script and how the actor should perform it; Arcads generates the voice, lip sync and emotion
- Video and image models in one place: Seedance, Kling, Veo, Nano Banana, GPT Image and Seedream
- Editing tools: captions, translation into 30+ languages, background removal, swap or replace an actor, change the voice, camera angle, extend, upscale, transcribe, extract a frame
- Ad presets: ready-made formats built for performance marketers (unboxing, product showcase, talking head)
- Workflows: an infinite canvas that chains tools into a reusable ad pipeline for a team
- Arcads agent: a chat agent that turns a brief, a product page or a competitor ad into finished ads

## Use Arcads from an AI agent (MCP)

- [Arcads MCP server](https://mcp.arcads.ai): remote MCP server. Add this URL as a custom connector in any MCP client, then approve access in the browser with an Arcads account (OAuth, no API key). The agent can create ads, generate videos and images, and reuse the workspace's brands and voices. Generations use the workspace's credits, like the web app.
- [Arcads plugin for Claude](https://claude.ai/customize/plugins/id/3c78e980-7769-452f-95e2-e175c762f0cf%40anthropic-plugin-directory): the official Arcads plugin in Claude's plugin directory, installed in one click
- [Arcads app for ChatGPT](https://chatgpt.com/plugins/plugin_asdk_app_6aa01081c414819196e58fc42ab585a6): the same tools inside ChatGPT
- [Arcads skills for Claude Code and Codex](https://github.com/arcads-ai/skills): plugin with ready-made ad workflows on top of the MCP server, such as finding competitor ads in the Meta Ad Library, adapting a winning hook or a static ad to your product, and recreating a viral video ad

## Who it is for

- D2C and e-commerce brands, mobile app studios, SaaS companies and marketing agencies that produce paid social ads at volume
- Also used for lead generation, insurance, real estate and law firms

## Key pages

- [Homepage](https://www.arcads.ai/): what Arcads does and how it works
- [Sign up / log in](https://app.arcads.ai/login): start the free trial
- [Help center](https://help.arcads.ai/en/): guides, billing and support
- [API reference](https://external-api.arcads.ai/docs): endpoints for talking actors, videos, images, b-roll, music and projects (HTTP Basic auth, OpenAPI at https://external-api.arcads.ai/docs-json)

## Features

- [AI UGC video](https://www.arcads.ai/features/ai-ugc-video)
- [AI actors](https://www.arcads.ai/features/ai-actors)
- [AI avatars](https://www.arcads.ai/features/ai-avatars)
- [Talking avatar AI](https://www.arcads.ai/features/talking-avatar-ai)
- [AI lip sync](https://www.arcads.ai/features/ai-lipsync)
- [Text to speech](https://www.arcads.ai/features/text-to-speech)
- [AI product video generator](https://www.arcads.ai/features/ai-product-video-generator)
- [AI video generator](https://www.arcads.ai/features/ai-video-generator)
- [AI ads](https://www.arcads.ai/features/ai-ads)
- [Facebook AI ads generator](https://www.arcads.ai/features/facebook-ai-ads-generator)
- [TikTok AI ads generator](https://www.arcads.ai/features/ai-tik-tok-ads-generator)
- [AI shorts generator](https://www.arcads.ai/features/ai-shorts-generator)
- [AI content generator](https://www.arcads.ai/features/ai-content-generator)
- [AI for affiliate marketing](https://www.arcads.ai/features/ai-for-affiliate)

## Industries

- [E-commerce](https://www.arcads.ai/industries/e-commerce)
- [SaaS](https://www.arcads.ai/industries/saas)
- [Mobile apps](https://www.arcads.ai/industries/mobile-apps)
- [Lead generation](https://www.arcads.ai/industries/lead-gen)
- [Marketing agencies](https://www.arcads.ai/industries/marketing-agencies)
- [Insurance](https://www.arcads.ai/industries/insurance)
- [Real estate agencies](https://www.arcads.ai/industries/real-estate-agencies)
- [Law firms](https://www.arcads.ai/industries/law-firms)

## Use cases

- [Ad creative testing](https://www.arcads.ai/use-cases/ad-creative-testing)
- [Facebook video ads](https://www.arcads.ai/use-cases/ai-facebook-video-ad-generator)
- [TikTok videos](https://www.arcads.ai/use-cases/ai-tik-tok-video-generator)
- [YouTube videos](https://www.arcads.ai/use-cases/ai-youtube-video-generator)

## Free tools

- [Instant Hook Generator](https://instant.arcads.ai/): describe your product and get three AI UGC video hooks in seconds, free and without signup

## Optional

- [Terms](https://www.arcads.ai/terms)
- [Privacy policy](https://www.arcads.ai/privacy)

Last updated: October 28, 2026